At Charlie Tango, I lead UI and product design across finance, healthcare, and the public sector, often as the sole designer on a project. On MDT+, a cancer conference platform built around an AI predictive score, I helped take the product from research concept to a tool now rolling out to cancer teams across Denmark and the Nordics.
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Alongside client delivery, I've created two new service areas for the agency. For a major healthcare client, I'm developing an accessibility consultancy practice and doing design system governance work: vision, purpose, intake processes, contribution stance, and ways of working. Internally, I run DesignOps at Charlie Tango, covering Figma governance, file organisation, and handoff standards.
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I teach at DMJX and Aalborg University, have coached designers from junior-level to senior, and regulary speak publicly on accessibility and inclusive design.

At Zalando, I led the creation of The Label, a new visual language for Europe's largest fashion platform. Once the identity was defined, I shifted focus to rolling it out through the existing design system, managing a team of five UX/UI designers and working with embedded feature designers across search, product, catalogue, and other verticals to make sure the new language landed consistently across the product.

At EyeEm, I led the rebranding as the company shifted from photography community to creative marketplace. Product and marketing had been growing in parallel with separate visual languages. I built the shared foundation that connected them.

At Edenspiekermann, I was lead designer on a global marketing management tool for Red Bull, iterating on consumer activation flows across landing pages, online games, and form flows for regional markets and tight timelines. I introduced informal user research on a zero budget, led junior designers, and left behind a UI kit where previously every page had been built from scratch.

At SoundCloud, I started on the brand and marketing team, designing landing pages, expanding the icon library, and supporting launches including Creator Studio and SoundCloud Go+.
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After about eighteen months I moved to the product team, where I worked on the embedded player, including introducing the ability to play directly in the browser rather than being redirected to the site, and led the initial discovery work for a new onboarding flow built around taste-building.