SoundCloud

Forming and scaling the SoundCloud brand

Brand
Strategy
UI
Visual Language

For SoundCloud I have developed, created and maintained global consistency and quality for their branding. This includes how to treat feature images for product launch campaigns, branded devices and styling for blog and social channels. I have led creative and execution of a total revamp of the SoundCloud icon-suite, and developing messaging styling on the main site.

‍Concept and creation of branded devices for SoundCloud campaigns

‍Style for SoundCloud campaigns on and social channelsblog
Custom SoundCloud icon-suite

‍Example of SoundCloud product launch on social channels

‍Example of SoundCloud product launch on social channels

In-product messaging with iconography

In-product messaging with campaign assets

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