Pitching the idea to Google’s Digital News Initiative, we received funding to bring our vision to life. Focused by region, Petitio aims to generate direct discourse between the petitioner, supporters, and relevant local authority.
Successful petitions generate a physical letter sent to regional council representatives, and a request to respond via the app. This response is then displayed with the petition, allowing the petitioner and supporters to see their impact.
— Peter Neumann, Chief Digital Officer AZ Medien, speaking in January 2017
Project development revolved around the creation of an open-source petition framework, IRIS — with Petitio as the first branded variation — allowing AZ Medien to invite other media organizations to join the Petitio platform, or set up their own independent version of IRIS.
Alongside the technical implementation, we ensured visual and UX consistency across the app to create a trustworthy and credible platform, and establish a design direction that can move forward with the Petitio brand as the platform evolves.