Jochen Gerz

A life-time's worth of art and activism

Brand
UX/UI
Motion
Prototype

Together with Jochen Gerz and his team, we wanted to create a website that is inspiring, playful and easy to navigate. We aspired for it to be simple, but not boring. It should be explorative and not limit nor force users. We wanted to create a strong metaphor using great design.

This website should reward curious minds, and allow users to find their own path. It is a never ending experience, a worm-hole of content, where every turn takes you somewhere expected and unexpected.

Navigating through projects via overview and keywords

It was important to have a dimension of surprise, »hidden gems«, to deepen the experience.

We drew a lot of inspiration from the artwork of Jochen Gerz, letting his artistic principles inform our design language and interactions. It was important to have a dimension of surprise, »hidden gems«, to deepen the experience. We achieved this by playing with overlapping images, text boxes, adding depth where relevant. Also, we wanted to use typographical and visual patterns and optimize whitespace.

Presenting footnotes directly in context of text

Language-picker on artwork descriptions

Our Process

This process was very much a collaborative effort. The Edenspiekermann team have a different way of thinking and working from Gerz and his team, so before we even began design and development, we spent time exploring and understanding what was needed of the website. We had workshops and continued to meet frequently during development, to ensure we were going in the right direction.

Defining audience archetypes

One of the ways we created clarity on what the website should do, was doing a Product Vision Board exercise. This was our way to extract clear solutions from all the stakeholders, and get away from abstract talking.

Mapping audience archetypes and feature requests

Without the means of prototypes, we were simply not able to discuss ideas, transitions and/or functionalities with the client.

Another crucial part were prototypes. Without the means of prototypes, we were simply not able to discuss ideas, transitions and/or functionalities with the client. This was a crucial step to create common ground between the two teams.

Prototype of filter mechanism

Jochen Gerz' biography, in the artists own words

What we created was a website presents a myriad of directions to consume, but it also very clearly defines the main types of content. It is clean, with a lot of breathing room, but as you go deeper you will find a breath of artworks that is hard to compete with.

"My name is Jochen Gerz. I am an artist and this is my website. If you create shoes you are not concerned about feet only. The same goes for myself and my art. We are about people. Not only art people but all kinds of people. If my art can help you to engage with your creative self you make me proud."

— Jochen Gerz, March 2017

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